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mel hulm

mel hulm

a voice that fits

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conversational voice overs

https://melhulm.files.wordpress.com/2018/07/mel-convo_2018-v2.mp3

@MelHulm on Instagram

W O R D S T O V O I C E B Y • aka how Color Me Badd felt about themselves and expressed through their self-titled track, Color Me Badd. ⁣ ⁣ Or Color Me Bad-ed if you’re asking Siri. ⁣ ⁣ I think we could all take a leaf out of Mark, Bryan, Kevin and Sam’s badd-ass book.
C H E C K Y O U R S E L F • look-see what I found folded up in my first voice over training book... nothing like a bit of VO self-reflection.⁣ Unfolded and styled with strategically placed props. Cause #flatlay yo. ⁣ This aircheck was from early on in my voice over career when I was a television promo voice. ⁣ ⁣ It was a great gig, but my lordy it stretched me. ⁣ ⁣ Two sessions per day. At least 3 versions of each script. Voicing around pre-placed SOTs (Sound Off Tape), synching voice to vision, timing out to the exact second and having to do it in minimal takes so it could be edited, produced and on-air that evening.⁣ ⁣ It was the vocal equivalent of Dance Dance Revolution Extreme. In heels.⁣ ⁣ I used to do an aircheck once a month. I’ve always had nerd tendencies 🤓 ⁣ ⁣ I’d listen to a bunch of my promos and note down ways to improve. ⁣ ⁣ And I’m stoked to report my breathing and spelling of ‘pronunciation’ have both improved significantly since that fateful February.
A L L T A L K N O A C T I O N • calls to action: here’s what not to do.⁣ ⁣ Call this. Google that. Like us. Find us under ‘s’ in the white pages...⁣⁣ ⁣⁣ Chuck in too many calls to action and you’ve confused the heck out of your audience. So much so, they’re too overwhelmed to take any action.⁣ ⁣⁣ SCRIPT TIP: have 1 call to action in your ad. And make it a bloody good one. ⁣⁣ ⁣⁣ Not many people can recall your 6+ digit phone number they heard on the radio while trying to merge in peak hour traffic. ⁣⁣ ⁣⁣ They also don’t want to ‘like’ you on Facey just because your ad told them to do it.⁣⁣ ⁣⁣ And if you scratched your head at ‘white pages’; correct answer. No one uses it. OK, maybe to prop up a dodgy computer monitor, but that’s it.⁣⁣ ⁣⁣ So what’s the answer? Solve a problem. Have an offer. Give them all the feels. You need to make it worth their time to take action and make it easy for them to find you.⁣⁣ ⁣⁣ Back in the early days of the www, I recall a beauty biz that offered online bookings for some lady treatments that, let’s just say, could be embarrassing to book over the phone in the middle of an open plan office. Solving a problem and making it easy. ⁣⁣ ⁣⁣ What’s the best call to action you’ve ever heard? Leave a comment below👇🏻⁣⁣ ⁣⁣
N O W V O I C I N G • build a head adornment, lather yourself in glitter and strategically place some body jewels.⁣ ⁣ The Caloundra Music Festival is on this month and I provided my voice in all its glittery glory for the campaign.⁣ ⁣ Top line up this year FYI.⁣ ⁣
V A N D A L I S M • anything less than the best is a felony.⁣ ⁣ Hurry up and restock these gems Amazon...⁣ ⁣ What nineties tune would you wear with pride? 👕🎶
W O R D S T O V O I C E B Y • ⁣Screw leg day. Brain day is where it’s at. ⁣ ⁣ Wise words from pro golfer Sam Snead. ⁣ ⁣ Nothing like a bit of VO muscle memory to have your best: ‘I’m not like regular moms, I’m a cool mom’ mom, slightly hip (in an ironic way) dad or disgruntled customer number 5 right there on tap.⁣ ⁣ How do you channel your go-to styles? Leave a comment below👇🏻
S T I C K T O T H E S C R I P T • are you a fan of the old 80 gsm? Or do you find comfort in your device’s blue light emissions? Paper or digital script... share your thoughts below👇🏼
S A Y W H A T ? • don’t get me wrong, I love a challenge. 45 seconds of script into a 30 second ad? Can do. But a race call does not maketh a quality voice over. ⁣ ⁣ SCRIPT TIP: always read out loud when timing your script (in your head doesn’t count). Sure, it’s embarrassing. But it’s accurate. ⁣ ⁣ Grab your script, any apparatus that measures time (⏱📱⏳) and hide in your car. The staff sick room. The dunny. Anywhere. ⁣ ⁣ People might think you’re odd. But dang it, you’re an oddball with a perfectly paced script. And voice actors will forever praise your name 🙌🏻
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