Tag Archives: creative

Why phone numbers in ads are a bad idea

Toy phone

Who you gonna call?

As a voice actor I see countless radio commercial scripts containing phone numbers. Here’s why you should reconsider this strategy.

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Your call: voicing phone numbers

Just wanted to pass on some really positive feedback from the client. They were so happy with the read and rang yesterday to say they needed the phone number said a different way. I was sure you did another take, and sure enough, you had! Anyway, he was really impressed with the read and your attention to detail.

I got this note last month from a producer I work with—it’s so lovely to receive this type of feedback. I was particularly chuffed as I pride myself on my attention to detail. I am a big believer in investing a little extra effort up front to save time and money further down the track.

If in doubt, I always try to provide options but it is so helpful to have any preferences outlined in the script. Phone numbers are a biggie—there are so many ways they can be presented.

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