Tag Archives: radio advertising

Why live reads are killing your brand

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live & dangerous

Fast food chains, solicitors, workwear companies, furniture retailers and personal trainers. Just a few brands I may have maimed, injured (or worse) via live read back in my radio days.

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Why phone numbers in ads are a bad idea

Toy phone

Who you gonna call?

As a voice actor I see countless radio commercial scripts containing phone numbers. Here’s why you should reconsider this strategy.

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