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mel hulm

a voice that fits

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Tag: radio advertising

Why live reads are killing your brand

on May 10, 2016May 10, 2016 By melhulm
image
live & dangerous

Fast food chains, solicitors, workwear companies, furniture retailers and personal trainers. Just a few brands I may have maimed, injured (or worse) via live read back in my radio days.

Continue reading “Why live reads are killing your brand”

Why phone numbers in ads are a bad idea

on January 29, 2015January 30, 2015 By melhulm
Toy phone
Who you gonna call?

As a voice actor I see countless radio commercial scripts containing phone numbers. Here’s why you should reconsider this strategy.

Continue reading “Why phone numbers in ads are a bad idea”

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