After recording a bunch of cinema commercial voice overs this month, it got me thinking about how cinema is often ignored in the marketing mix yet it has oh so much to offer. Yep, you’re pretty much crazy if you’re not getting your brand’s bits all over the big screen (#sorrynotsorry). And here’s why.
It’s first thing in the morning, you’re getting ready for work, eating breakfast and reading the news headlines on your phone. From the other room your partner/roommate/parent/whoever-lives-with-you/work-with-me-here screams out ‘remember to call John about your upcoming appointment. His number is ’91 6579 2435’.
Fast food chains, solicitors, workwear companies, furniture retailers and personal trainers. Just a few brands I may have maimed, injured (or worse) via live read back in my radio days.
I’m not one to talk politics. It’s the one topic I will always avoid—oh look, a pony … BUT with the Australian and United States elections coming up this year, I AM interested in talking political advertising campaigns. In particular, voice overs for said political advertising campaigns.
I’m talking ads here. I’m not ashamed to admit I’m more interested in commercials than cornerbacks and the spots I’m after have nothing to do with ball placement. So in anticipation of the advertisements worth more than $4 million a pop, here’s my top 5 from Super Bowls past…