They say the music maketh the commercial. Actually no, they don’t. But they should. Music in commercials and promos sets the mood. It supports the copy. It complements the voice over. It grabs attention.
Fast food chains, solicitors, workwear companies, furniture retailers and personal trainers. Just a few brands I may have maimed, injured (or worse) via live read back in my radio days.
From read styles to copywriting trends through to production techniques—these are are my top 5 voice over predictions for 2016.
I’m talking ads here. I’m not ashamed to admit I’m more interested in commercials than cornerbacks and the spots I’m after have nothing to do with ball placement. So in anticipation of the advertisements worth more than $4 million a pop, here’s my top 5 from Super Bowls past…
As a voice actor I see countless radio commercial scripts containing phone numbers. Here’s why you should reconsider this strategy.