After recording a bunch of cinema commercial voice overs this month, it got me thinking about how cinema is often ignored in the marketing mix yet it has oh so much to offer. Yep, you’re pretty much crazy if you’re not getting your brand’s bits all over the big screen (#sorrynotsorry). And here’s why.
New year … new me. Or something like that. Now that 2017 is in full effect, all the major industries are talking twenty seventeen trends. Whether it’s advertising, entertainment, tech or training—it’s all going to shape how and where us voice over types will be applying our voices in 2017.
Oh lordy do I love talking animals. They crack me up when done well. I’m always impressed at voice actors who can give an animal a convincing voice.
Thought I’d start posting ads, videos, phone messages, PA announcements—heck anything with a voice over I love. Why? Because I can. And because I think it’s good to listen to as many different styles as possible—inspiration is out there everywhere …
Today marked the end of the Olympics. No more feelings of inadequacy around my lack of coordination, level of fitness or way I rock a tracksuit for another four years. Great. As the athletes take their bats and balls and go home, I want to leave you with this Olympic voice over gold.
Stop in the name of the language law. You are under grammatical arrest. You have the right to remain silent. You really should observe that right.
It’s first thing in the morning, you’re getting ready for work, eating breakfast and reading the news headlines on your phone. From the other room your partner/roommate/parent/whoever-lives-with-you/work-with-me-here screams out ‘remember to call John about your upcoming appointment. His number is ’91 6579 2435’.
They say the music maketh the commercial. Actually no, they don’t. But they should. Music in commercials and promos sets the mood. It supports the copy. It complements the voice over. It grabs attention.
Fast food chains, solicitors, workwear companies, furniture retailers and personal trainers. Just a few brands I may have maimed, injured (or worse) via live read back in my radio days.
From read styles to copywriting trends through to production techniques—these are are my top 5 voice over predictions for 2016.