After recording a bunch of cinema commercial voice overs this month, it got me thinking about how cinema is often ignored in the marketing mix yet it has oh so much to offer. Yep, you’re pretty much crazy if you’re not getting your brand’s bits all over the big screen (#sorrynotsorry). And here’s why.
Yep, one of those that only watches Super Bowl for the commercials. And maybe the half time entertainment. So this voice over I heart (or should I say voice overs I heart) is my fave from this week’s Super Bowl. Get well soon Alexa!
I have a love – hate relationship with January. While it’s the start of a fresh, clean-linen-scented new year, it chucks so much info at me that my brain hurts. The internet goes nuts for the biggest [insert topic] trends of the year. From late December and throughout January, those little SEO-grabbing, click-baiting listicles are everywhere. And do I click on every last one of those little suckers.
Just what I needed in the lead up to Xmas excessiveness—a reminder about what I should be whacking in my body. Timely and informative. And a super-cute animation to boot!
2017 has seen the rise and rise of the online commercial. Whack them on Facey, Spotify, Pandora and even Insta … there’s so many options for targeting, tagging and sharing commercials on the www.
Getting a voice for your project is easier than ever. You can find and book a voice actor online, email a script over to them, they record from their home studio and then send the voice over back to you. It’s highly likely you’ll never meet the artist that’s the voice of your brand, product or project.
‘We love your Australian accent’. This was the start of a beautiful VO-ship that brought this explainer to life. I love that I get to work with people all over the globe. Also loved the brief of ‘casual engagingness’. Brilliant!
You’ve got a big voice over studio session. You head into the booth. You notice there’s a cast of thousands in the control room. What happens next is beautifully articulated by Tom Hanks in this Graham Norton interview. Oh yes, we feel you Tom.
How can a plane just disappear? I clearly remember the day MH370 vanished. While there’s been many theories over the last few years, there’s still no substantive answers as to what happened—despite the many searches carried out.
Just like your significant other, studios and recording spaces need to be treated right. If you’re looking to deviate from the stock standard charcoal coloured foam offerings, there’s a few sassy options out there to tame room reflection.