I remember my first voice over demo. It was Y2K, astonishingly the world hadn’t ended, Justin and Britney were a thing, the shouty, over-excited announcer was the ‘it’ voice and being a radio announcer meant, by default, I was a qualified voice actor.
After recording a bunch of cinema commercial voice overs this month, it got me thinking about how cinema is often ignored in the marketing mix yet it has oh so much to offer. Yep, you’re pretty much crazy if you’re not getting your brand’s bits all over the big screen (#sorrynotsorry). And here’s why.
Getting a voice for your project is easier than ever. You can find and book a voice actor online, email a script over to them, they record from their home studio and then send the voice over back to you. It’s highly likely you’ll never meet the artist that’s the voice of your brand, product or project.
Podcasting has really taken off over the last couple of years. The format is great and easy to consume and there’s so much to listen to. It’s also great that just about anyone can create one and have a voice. Unfortunately some podcasts can be a little lacking in the quality department. Fear not, hubby’s 5 tips will get you podcasting like a pro.
It was late last year. Husbo did the unthinkable. In a momentary lapse in concentration he agreed to Apple’s enticing El Capitan OS proposition. And why wouldn’t he? Promises of increased productivity with split screens and a more intuitive Spotlight search. Pinned swipes and notes checklists—oh my. It sounded fan-bloody-tastic. Until I loaded up the ol’ DAW to record an urgent voice over.
They say the music maketh the commercial. Actually no, they don’t. But they should. Music in commercials and promos sets the mood. It supports the copy. It complements the voice over. It grabs attention.